100% FAT CAT FREE
Art direction, collateral design, concepting, tv production
Affinity Federal Credit Union is not like most places. Yes, they are a financial institution but they are not a bank. They don't make typical ads. They make ads that poke fun at the fat cats, a.k.a. big bankers to let their audience know they are truly 100% Fat Cat Free.
Seen here are two campaigns. The first, we created a game called FeeBall to show how unfair big banks can be with hidden fees. It's basically a game of dodgeball but the opponents are blindfolded. We put the fees on the balls, and the action began.
Also seen here is a fun campaign for youth checking accounts. We wanted to speak to ages 12-17 and what better way than a nod towards The Hunger Games.
Created at DiMassimo Goldstein