PREFUNC HERBAL SUPPLEMENT PACKAGING & LOGO REDESIGN
Logo redesign, concept design, packaging design, production
Prefunc, an herbal supplement, backed up by science, is a shot of antioxidants to help fight hangovers. Prefunc came to us to help redesign their bottle as they were struggling to sell their quantities. At first they calculated that their audience was young club goers, but then realized there was a shift into moms that simply needed a break but were still responsible to the upkeep of their family life. Prefunc also wanted to push the science aspect the hardest. Shown here is the progression of design.
In addition to packaging design, they also wanted an update on their logo. They didn't want to alter it too much but wanted to simplify it and make it more elegant.
Designed at Dimassimo Goldstein