WHAT ARE YOU GONNA BE FOR BOO AT THE ZOO?
Branding, art direction, collateral design
The Bronx Zoo hosts "Boo at the Zoo" annually for 5 weekends leading up to Halloween. It is an awesome event with many fun attractions such as haunted hay rides, a costume parade, and giant pumpkin carving. They have many families and children come every year.
This year, they wanted to bring in more young millenials who don't generally make their way up to the zoo. So what better way than to open up a pop-up shop in hip Lower East Side with hand-made masks and wings from all over the world? We named it the BOOTIQUE.
People stopped by to explore the masks, get their face painted, learn about their tarot spirit animal, and most importantly to buy their tickets to Boo at the Zoo.
To spread the word about the Bronx Zoo BOOTIQUE, we created print ads, banner ads, site takeovers, posters, and more.
Created at DiMassimo Goldstein