SUBBRAND OF SENIORLINK
Identity design, branding, web design
Seniorlink is the nation's leading caregiver solutions company. They are constantly looking for ways to improve technology in the caregiver field. They came to us with a new product called Vela and wanted a full identity design as well as a redesign for Seniorlink and it's subsidiary Caregiver Homes.
Vela is still in beta, and it has been compared to Siri but for caregivers. The hope is that having a constant aide, the caregiver community will grow stronger and avoid unneeded stress. Vela is the advocacy and support for the unsung heroes of the nation: the caregivers.
DESIGN: The logos were created out of continuous lines to represent the connection between caregivers, their loved ones, patients, and each other.
Designed at DiMassimo Goldstein