Art direction, film direction, concepting, graphic design
This year we created commercials from the members' perspective. What better way to understand how Weight Watchers works and makes you feel than to have members' tell us? Through user-generated footage, we created these spots that are 100% real. People can be skeptical of weight loss programs, but on Weight Watchers, you truly can eat the foods you love and still lose weight. Just ask the members!
Created at DiMassimo Goldstein