SUCCESS FEST 2016
Concept, collateral design, art direction, tv production, event production
When Weight Watchers came to us and said they wanted a way to celebrate their claim that members lose 15% more weight on their new program, Beyond the Scale, we thought what better way than to throw an actual party. We organized the event along with a production company, invited over 1,000 true members, got Ana Gasteyer to show up, and put on our dancing shoes.
Success Fest was born and it was a magical night that sparked much conversation in person and in the digital world.
Video upon request. email@example.com
Concepted and shot with DiMassimo Goldstein